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YouTube Marketing – Put Your Company in the Most-Watched Video Platform

April 15, 2009 | Filed Under YouTube marketing 

If you are going to venture into the video marketing genre, you must use YouTube marketing. This is the largest video searching site online that it carries such a celebrity name with it. When people want to find videos, they automatically go to YouTube because they know they will find millions of videos. After all many people who use the Internet, would rather watch a short video on a particular subject, then they would rather read a long boring website.

From a business standpoint, it only makes sense to take advantage of this platform. To see for yourself just how powerful this can be for your company, try running a search on Youtube for a product or service that is related to your own. You will be surprised at how many of your competitors already are using YouTube.

Your YouTube marketing campaign does not have to be purely about entertainment. You might be surprised at how many informative videos companies have listed on Youtube. They know people use the Internet for information, so they create these videos as a response to the demand. The viewers will trust that this company is providing accurate information because they are a professional business, so they end up feeling better about using their products and services. The better videos are more than just advertisements and all though you could re-purpose your TV ads it is not advised because people go online to find different videos.

A great way to take advantage of YouTube marketing is to have someone from your company appear in the videos. People tend to trust actual people more than actors. You can be in it or someone else from your staff. They do not have to be in the entire video, a portion is good enough. In order to ensure the most success, be sure to include your company’s name and Web site link. Some people get so carried away trying to create an entertaining video that they forget to include the most important information, which is your company information.

One of the better reasons to use YouTube marketing is the fact that it is free. Because it costs nothing to view the videos, you do not have to pay each time people click. Your videos also can be seen globally, which is great if you are trying to expand your company to include the global market. You also can create a channel that will include all your company’s videos.

If you expect to make your business survive in the Internet world, you must use YouTube marketing.


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