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Online Viral Video – Components of Making a Video go Viral

May 11, 2009 | Filed Under Online Viral Video, video marketing 

One of the best and quickest ways to make a marketing video work is to use an online viral video.  Making a video go viral basically means that it gets shared and viewed by many people quickly. Think of a popular video you have seen recently. It most likely was a viral video. From a marketing standpoint, there are specific components of making a video go viral that campaign managers need to use. The main reason why a video goes viral is because it is unique and there is something so special about it that people feel the need to share it with everyone they know.

One of the components of making a video go viral is with how you publicize your video. If people do not know about it, no one will watch it regardless of how entertaining or unique it is. Yes, you have to promote your promotional video if you want a successful online viral video. Go to different forums related to your business product or service you provide and submit articles or blog posts telling people about your video.

Another of the common components of making a video go viral is to keep the video short. Although you may think it is a good idea to make a long video because you can include more information, you need to consider whether viewers will want to watch a video for 15 minutes. The answer most always is no. The most popular viral videos are typically under five minutes. This is because people do not want to waste their time watching a video when they could be doing better things. Do not feel as if you need to tell your viewer everything about your products and business. Including a few tidbits in your online viral video will get the message across.  The goal of your video is to peek interest. Rarely will any video convert sales, but they are wonderful tools to get searchers to your websites.

You also have to remember to keep the information light when it comes to an online viral video. There is a reason why serious-matter videos never go viral. People feel better sharing light-hearted and entertaining videos than they do other material. This is one of the most important components of making a video go viral. Just do not take yourself too seriously and you will be well on your way to having a viral video.

If you think you need help with marketing a web video with the hopes of making the video go viral, then visit http://www.TurnkeyVideoSEO.com for information.


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