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Video Optimization – Get Your Video Highly Ranked

June 22, 2009 | Filed Under Video Optimization | Leave a Comment 

Just like with other forms of advertising, video optimization is vital when starting your video advertising campaign. If you are new to this and not at all familiar, then you simply can think of it as regular search engine optimization but with your online video. Optimizing your video is important because it ensures that the proper keywords are used so you will get the optimum search engine placement. If you just create a video with no thought at all about keywords, then your video probably never will be seen by many people.

Video optimization is easy when it is done by professionals. They know what they are doing because they created this form of optimization. This form of advertising is fairly new, so you can trust the people creating and optimizing your videos because they most likely were in the game from the beginning. One of the first things you need to consider when optimizing your videos is your video content. You need great and compelling content for all your videos. You also need to make sure you are using the right keywords. Make sure that the words you are choosing are highly searched words otherwise no one will see your video, regardless of how great it may be.

Another aspect of good video optimization is the video length. You want to aim for about one to two minutes. Any longer and people usually get bored with them. Unless you have a great story you are telling in your video, steer clear of really long ones. You also need to utilize a great Meta tag. This is the title of your video and greatly impacts where it stands in search engine results. Remember that the keywords that are placed in the left, or beginning, of the title will get the most results.

Video advertising can be a great tool in your company’s marketing arsenal, but only if you use video optimization. This will ensure that you did not waste hard-earned money creating a video that no one will find online. Make sure that your targeted audience is considered during the optimization process to ensure that you get the video your customers will like and appreciate. Creating a video is not going to cut it these days, which is why optimization is so important.

If you are unsure how video optimization works, consider using the talent of www.TurnKeyVideoSEO.com. They specialize in optimizing and creating great advertising videos for businesses.

Video Marketing – The Future of Marketing is Here

June 19, 2009 | Filed Under video marketing | Leave a Comment 

If you still are under the presumption that video marketing is for the future, you are very mistaken. This form of marketing has arrived and is being used by millions of businesses. One of the main reasons it is so successful is because you are building trust with your viewers. Because they see an actual person in the video, they feel they know who you are and that they have made a personal connection with the company. People tend to buy from people they know and trust, so you can build this trust through a video.

One way you can use this technique of building trust in your video marketing is to create an informative video. One of the main reasons people use the Internet is to find out information about products and services. By giving viewers what they want in the form of information, you are providing them with a service they can trust. They will associate that trust to your products and services and end up trusting your company more than they did before they saw your video.

Another reason why video marketing is so useful is because it is so easily tracked. You are able to figure out what Web sites the viewers were on when they found your video, which will help you better understand your target audience. You have information regarding other sites they enjoy, so you will be able to upload more videos to those sites in the future to reach that untapped audience. Because you can understand your audience, you will be able to create better videos as well. You know what they like, so you can create videos that appeal to them more so than generic videos.

Video marketing is so easy to use because all you need to do is create a video that relates to your business. There are several different video-related sites that are in the business of housing videos. Just upload your video onto them and you will be surprised at how quickly your traffic increases. The rules of keywords still apply to this form of marketing, so be sure to do your research and choose strong ones. Many people believe that this form of marketing is the best way to carry your business into the online world.

To learn how to get started using video marketing, visit www.TurnKeyVideoSEO.com. You will see how easy it is go get professional videos for your business.

Video Advertising – Get a Jumpstart on the Best Advertising

June 17, 2009 | Filed Under Video Advertising | Leave a Comment 

As a business owner, you constantly have to be thinking about your next marketing campaign. One of the most powerful and popular campaigns you should use for your company is video advertising. If you think this form of advertising only is used to make people laugh, think again. It may have got its start that way, but using videos for your advertisements has come a long way. You can make them as serious as you want, or you always can go the route of making people laugh. Whichever way you take is your decision. Just make sure that you are taking advantage of this.

One of the best parts about video advertising is that its effect on the masses is so large compared to how much it costs to create them. It actually is one of the cheaper forms on online advertising, yet more people respond to these videos. There actually have been studies that prove that people from ages 18-45 prefer watching these online videos than other forms of advertising. Since this is the demographic most companies aim to get, why not give them what they want and make a video?

Another reason why many companies are finding video advertising a great marketing resource is because there is much more freedom than in television advertising. All of the ads are monitored on television and must meet several standards. This is not to say that you should do a raunchy online video for your company, but you have more freedom with what you can do. Another great aspect of this advertising is that people can search for it. All they have to do is enter a keyword into a search engine and your advertisement pops up. This is much more effective than television because you do not have that capability.

Video advertising also makes great business sense considering the fact that there is an entire site devoted to online videos that is dominating the Internet. Why not add your company into the mix for exposure? This form of advertising also is much more effective because you can better target your audience than you could with television ads. Your potential customers already are online searching for products, so give them your product through a video.

If you do not have any experience creating video advertising, then check out www.TurnKeyVideoSEO.com for more information. They have the knowledge and experience at creating amazing videos for your business.

SEO Video – Use Strong Keywords to Beat Your Competition

June 15, 2009 | Filed Under Video SEO | Leave a Comment 

Things constantly are changing in the marketing world, and one of the biggest changes of late is the importance of using video advertising. Studies have shown this from of marketing creates better results for businesses, so it is important to utilize SEO video as well. This also is known as search engine optimization. What this does is increase the search engine rankings your video receives. This in turn increases the number of customers to your site, which will increase business. Because so many businesses are using videos for the advertising, you cannot simply create a video and do nothing with it. In order for it to beat out the competition, it must be optimized.

When you use SEO video, you are doing a few different things to your video. You are paying attention to the keywords that are used in the titles, Meta tags and synopsis. This arguably is the most important part of video optimization because search engines only can use these keywords because they of course cannot understand the video’s content. Using strong keywords that will allow your video to compete with your competitors is a great way to get traffic to your site.

To make the most out of your keywords in SEO video, you need to make sure you research the keywords you want to use. You might think you have strong ones but research might show that no one searches those phrases. This could be deceiving because you could think they would be great to use because there is no competition. However, if no one is searching them, then you will not get any traffic. Find the most used keywords and include them everywhere search engines use.

When you are using strong keywords that your competitors are using as well, it is important to create catchy titles using those selected keywords. This will draw more people to your video because of the title. They will be interested in learning more so they will click on your video and bypass your competitors. Great SEO video will create the best titles possible for your keywords. You also could use minor keywords or phrases to better emphasize your message. Your main keywords will be the ones in your titles, but your minor ones can appear throughout the video.

One of the best places to get your SEO video needs is through www.TurnKeyVideoSEO.com. Here, professionals will help you make the most out of your advertising videos using the best keywords.

Search Engine Placement for Video – The Best Way to Get Your Video Seen

June 12, 2009 | Filed Under Search Engine Placement | Leave a Comment 

Everyone knows the kind of impact video marketing has, but you have to realize that the businesses that succeed with this have done their work. They did not simply create a video and then sit back and watch their customer base increase. They used something called search engine placement for video. Just like companies use search engine optimization for their Web sites, the same applies with their video marketing. Although you have to have great content for any video to be successful, you also have to be aware of your titles and keywords.

If you are serious about your video marketing, then you need search engine placement for video. It is the only way to best your competitors in the marketing field. Odds are that your biggest competitors are involved with video marketing as well, so you need to do all you can to stand out as the best. SEO for videos is not much different than SEO for Web sites. You still have to pay attention to using strong keywords and phrases, as well as how well you are able to link. When you are able to get your video linked to a few different sites, the chances of having great search results increase.

Search engine placement for video is just as important as the actual video, if not more so. You could create the best video ever made but no one will ever view it if you do not use the main SEO tricks. It basically is pointless and a waste of money to create a video that no one will see. You do not have to spend a lot of money doing so, but you do have to spend some.

One of the biggest tools used for search engine placement for video is the use of keywords. This is more important for videos than it is for Web sites and other written material because search engines do not have the capability to understand the video’s message. It only can rely on the keywords you chose and the title you gave your video. Make sure you choose a title that will draw people toward your video and away from your competition.

If you do not have the know-how when it comes to videos, it usually is well worth the money to hire a professional company. They will do all you need when it comes to search engine placement for video. For more information, visit www.TurnKeyVideoSEO.com.

Online Video Promotion – Give the Masses what they want With an Informative Video

June 10, 2009 | Filed Under Online Video Promotion | Leave a Comment 

If you are thinking of new ways to market your business online, then look no further than online video promotion. This simply is where you would create a video about your products or services that will inform potential customers. These easily are understood when you think about them in their most traditional form. Years ago before the Internet was the prominent place to get information, companies would create VHS tapes that they would send people per their request. These would be full of information regarding specific products. Now these all are done online because it is faster and more effective.

When you are considering creating your online video promotion yourself, you have to be aware of the risks involved. If you do not have any video experience, it could be easy to ruin your company’s reputation without knowing it. People will watch these videos under the presumption that you are an expert in this area. If you slip up at all in your video making, then people will assume that this extends into your actual business. Because of this, many companies leave the videos to the experts for the best results. It will cost more money, but the end result will be well worth it.

If you are going to be starring in your online video promotion, which usually is a good idea because it gains trust with your customers, make sure you practice before going on air. If you do not, you will look nervous and your viewers will assume that you are nervous because you do not know what you are talking about. One way you can practice is by having a script so you know what you are going to say ahead of time. Only go off the cuff if you are comfortable and familiar with being filmed.

Another way you can take advantage of online video promotion is by uploading it to a networking site. You then will be able to link it to another site will make the video easier to share. This linking also will increase your video’s viewership because it will increase its search engine rankings. When your online video provides a useful service to potential customers, it is easier to transform them into customers.

To make your online video promotion stand out as professional and informative, use the services of www.TurnKeyVideoSEO.com. They will be able to help you create the best video possible.

Marketing with Video – Make Your Company the Most-Watched Video Online

June 8, 2009 | Filed Under video marketing | Leave a Comment 

When it first started a few years ago, only huge corporations could afford to do marketing with video. The main reason for this was because there were not companies out there that specialized in making advertising videos. The larger companies could afford to use their own resources to make their own videos while the smaller companies were left in the dark. Things have changed the past few years because so many people realized how effective it is to use video marketing. Because of this, there are actual companies that will create your videos for you to your own specifications.

One of the main reasons why marketing with video is so successful in turning viewers into customers is because many of the videos are entertainment. People have become tired of watching and reading the same old advertisements that are clearly advertisements. With online videos, they can be created to be more entertaining and humor-filled. People know they are watching advertisements, but they overlook it because they are being entertained.

Another reason why it works so well to do marketing with video is because you can target your audience better. People can search for specific topics online, so you already know they are interested in your topic. This is why businesses have such a success rate with video advertisements. They know beforehand that their potential customer is interested because they place the video where they will find it. Companies no longer are wasting money hoping that people will see their advertisement and become a customer. This makes video marketing good business sense because it is one of the most cost-effective ways to advertise.

One way you can find success marketing with video is to make an informational advertisement. So many people use the Internet for information and to learn how to do things, so telling people what to do while advertising your company at the same time is smart. They will watch your video even if they know it is an advertisement because they will respect your expertise. You might surprise yourself at how easily it is to turn a viewer into a customer when you give them the information they want. This is a popular form on video advertising because many companies do not know how to make entertaining videos.

If you want your company to start marketing with video, consider using the services of www.TurnKeyVideoSEO.com. They have the video expertise you are looking for in your campaign.

YouTube – The No. 1 Site

June 5, 2009 | Filed Under YouTube marketing | Leave a Comment 

When people think of video sharing web sites, YouTube automatically comes to mind. This is the case even if people are not familiar with video sharing. Because of this popularity, the site is sure to have high rankings on other sites. However, there are people who would like to know how well this site ranks against the other video sharing sites out there. Just because it is popular does not always mean it is the best. When you look on sites that actually review the different video sharing sites, you will see that you are not alone in calling YouTube the best.

One of the main reasons that people love YouTube so much is because of the way it is set up. There actually are other sites that follow their format of streaming and sharing videos. The fact that people who post videos on this site actually become famous themselves is a testament as to how well this site works. Whether the creators of the site intended for that to happen or not is a mystery, but it did. Another reason why the site ranks so high in customer reviews is because of how easy it is to use.

You are able to separate the videos on YouTube by category and even by user, which makes it easier to find the videos you want to watch. You do not have to search through thousands of videos that have no relation to the one you want to watch if you do not want to. Another great feature it has is that you do not have to be a registered user to use the site. You even can leave comments about videos without being a user. This makes more people willing to use the site because they do not have to register for anything.

Another feature that has been catching on lately with YouTube is the ability to upload videos directly from your cell phone. Virtually all phones these days take video, which makes it more convenient to capture the video you want. Really the only problem some people have with the site, and it is not even a big problem, is that the videos have to be 10 minutes or less. This does not affect most people because the videos typically are short. Another great feature this site has is that it restricts explicit content videos from the public. You have to be a user and verify your age.

Yahoo Video – Watch Your Favorite Movie Clips

June 1, 2009 | Filed Under Favorite Videos, Video Sharing | Leave a Comment 

If you are looking for video clips from different media Web sites, then Yahoo Video is the place to find them all in the same place. However, if you are looking for original material for users, you will be hard pressed to find it. This is unfortunate because viewers are permitted to upload videos, it just will take you a while to find them. The majority of the clips you will find on this site are clips from television shows and movie trailers. This is great if that is all you are looking for. The only downfall with this is that most television networks make it possible to watch their shows online these days.

When you find the user submitted videos on Yahoo Video, they are worth the wait. They are just as original and funny as you will find on other video sharing sites. The videos are the funny skits that you expect from a video sharing site. This is what the majority of people who use these sites want to see, so it only makes sense to try to incorporate them more into the site. It almost appears as if the site is trying to keep more of a professionalism to it by showcasing more television and music clips.

As far as ease of use, Yahoo Video ranks high in that department. It is easy to search through the different videos on the site. However, it is not the best place to go to if you are not sure what you want to watch and are just browsing. The search works best when you know what it is you want to see. This is because the categories are not as extensive as other sites. However, it does offer the basics in categories, such as funny, sports or music. If you are looking for clips from movies and music, this is a great site to have them all in the same place. It saves on searching time because you do not have to go from site to site.

Another feature that is appealing to Yahoo Video is the large screen shot it has. There really is no need to enlarge it further because you are able to see the entire video clearly with what is provided. This is a great time saver because you do not feel as if you have to get an additional window every time you want to watch a video.